Local SEO is a strategy that helps your business increase its visibility and local search results on Google. Local SEO services in Fort Myers, FL can help businesses with a physical location or that serve a geographic area benefit from local SEO.
Google and other search engines rank hundreds or thousands of websites in a fraction of a second. This is done using algorithms. When a potential customer Googles something, Google’s algorithms will review their index and return a list of websites that organically match the query. The results offered are based on things like prominence, relevance, and popularity.
With local SEO, Google analyzes the behavior used during countless searches to determine what types of businesses people seek in the immediate area. Local SEO services in Fort Myers, FL help your business take advantage of these searches so that when a person is looking for a restaurant in Fort Myers, yours is one of the first to pop up. With local search algorithms, Google takes the location of the searcher into account when searching for local keywords. This happens even if the person searching does not include the city’s name.
Local SEO is the reason why when a person searches pizza delivery in New York City, they get a list of pizzerias near them, or when a person does the same search in Fort Myers, they’re going to get a list of pizzas near them.
Learn more about the benefits of local SEO, and see how the team at Polaris Marketing Solutions is working closely with their clients to achieve their business goals when you visit their website.