Many businesses don’t pay much attention to their reviews until they receive a bad one. However, a proactive approach to reviews can be a powerful tool for digital marketing funeral homes. Here’s why you should encourage customers to leave good reviews for your funeral home.
Modern Word-of-Mouth
Reviews are sort of like modern word-of-mouth advertising. They allow people to talk up the positive experiences they had working with your funeral home. Reviews give potential customers insight into how your business operates and whether they can expect good service. Many online customers trust online reviews just as much as personal recommendations.
SEO
Reviews are an important factor in digital marketing for funeral homes. Search engine algorithms look at the number of reviews and how positive they are to determine where to place a local business in the search engine rankings. Higher search engine results increase the chance people looking for a funeral home will click on your business website.
Brand Reputation
In addition to asking customers to leave reviews, your funeral home should also be actively responding to them. Thank the people who leave positive reviews, and address the concerns of people who don’t. You never want to fight with people in reviews because it always reflects poorly on your business. Reviews are a great way to find and address the weaknesses of your business so you can improve.
If you’re looking for help managing your funeral home’s brand reputation, call JR Purple Funeral Home Marketing. They provide comprehensive digital marketing for funeral homes!