Wellness marketing is a fast-growing marketing trend of the new century. A 2018 study revealed a $2 trillion global market for health and wellness products, services, and experiences.
5 Major Trends In Fitness Marketing
The fitness industry has been growing at an exponential rate in recent years. With the increasing demand for fitness products and services, the industry has also seen a rise in new marketing trends.
The five major trends that have emerged are:
- The rise of digital marketing
- The shift to a more personal experience
- Increased focus on social media marketing
- The emergence of influencer marketing
- A shift towards healthier eating
Fitness Marketing Today
Fitness marketing in California has been around for a long time, but the way that it has evolved over the years is what makes it so important in today’s market.
In the beginning, fitness marketing was focused on advertising through print media. Consumers had to physically go to a store or magazine stand to purchase products. As technology progressed, fitness marketers began using television commercials to reach their target audience. Then came the internet age where marketers were able to advertise their products directly to consumers.
The most effective way of reaching consumers today is through digital platforms such as social media or email marketing campaigns.
Conclusion
The future of fitness marketing is promising and it will be interesting to see how it changes over time. For more details about fitness marketing in California, visit Margaux Agency, LLC today.
