Trying to write the perfect blog post title is tough. It takes lots of practice and experience to write something that will get readers hooked. But with this one tip, you’ll be able to write engaging blog post titles that will make readers click-through and read your content.
What are some of the most engaged with blog post titles?
You’re using Google or a comparable search engine everyday, right? Among your searches most of the page one results are going to feature blog posts. The blog posts are appealing to search engines and humans alike, so what are the top clicked on blog post titles?
Did you know that headlines with a question mark get 23.3% more social shares than non-question headlines? That means that asking a question as a blog post title is a surefire way to increase the chances it gets clicked on. Therefore, some of the most engaging blog post titles feature things like:
- How to…
- What is…
- What is the difference between…
- What are the top…
- Why does…
Each one of these blog titles is asking a question and therefore will be more engaging to users who are searching for answers to these questions.
What’s a way to find out what questions need answering?
There are a bunch of tools out there that will help you get started on writing an engaging blog post using a question. Tools like Answer The Public, SEMRush and more will be a great place to start. These tools can give you insights into which keywords and specific questions people are searching for in order to start writing your engaging blog post content.
